In this special edition of Gerb’s music reviews, I will dive into my three favorite music videos and how music videos have propelled an artists notoriety.
DaBaby – Bop on Broadway
Charlotte rapper DaBaby has had a huge year in 2019. He has risen up billboard charts, put out an album and has been featured on what seems like every new song of 2019. The rapper has been everywhere and the people are all here for it. The hard hitting beats of Baby, tied with his charismatic personality has propelled him to the top of the rap game and his new music video, Bop on Broadway, has added to his resume of flashy and trendy moves. In Bop on Broadway, there are a series of choreographed dances by a multiple professional dance crews, including the famous jabbawockeez. This alone makes the music video stand out, as other rappers often focus the video round them, or often without with a dance crew around them. Not only is that impressive and unique, but Baby has even created a new viral trend in the video. The “Bop” is now a choreographed dance move that has swept across twitter and even some NFL professionals, such as Odell Beckham Jr., have mastered the dance as well. From swarming across NFL fields to racking up views on youtube, Bop in Broadway has been a massive hit for the Charlotte Rapper.
A$AP Rocky – A$AP Forever
We all know the notoriety and talent of Harlem rapper A$AP Rocky, but what makes the artist unlike many is his ability to produce phenomenal music videos. The artist has put out and featured in great music videos such as YAMborghini High, L$D, Fukk Sleep, and many more. While these music videos are worthy of making this list, none can personally outdo the creativity and production of A$AP Forever. What is interesting about the video is that for a majority of the film., it is one continuous shot. Rocky’s production crew has outdone themselves as each shot goes directly into another shot, over and over. This creates for a surprising and unexpected twist on the video every quick second and makes the video a rollercoaster of what to expect next. While this effect can seem to bend your mind and can see confusing at times, it overall makes for a great video the keeps the listener engaged.
A$AP Rocky X Tyler the Creator – Potato Salad
While this video isn’t a cinematic masterpiece by any means, I love this video because it shows the fun and care free personalities of both A$AP Rocky and Tyler. I mean, who doesn’t like to see two of the goofiest rappers in the game spit a freestyle in front of the Eiffel Tower? What I think makes this video very interesting is the lyrics that roll, swipe, and bounce off the screen throughout the video. While I am normally not a fan at all of text hovering over a video, they lyrics are comically and brilliantly edited to fit the word they are affecting, such as the face of Yao Ming popping while the rappers say the word, Yao Ming. It is also enjoyable to watch the two enjoy their time in Paris as they dance and rap infant of traditional French taxis and the Eiffel Tower. This video is very simple and doesn’t have brilliant effects. But, that is a big reason why I love the video, because it is simple yet enjoyable.